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B2 Unit 98: Business & economy 5

16 B2 words: lucrative, giveaway, refinery, prosper, reinforcement, modernization… Learn them in 4 steps, then review them every day.

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Word list

WordMeaningExample
lucrative/ˈlukrətɪv/ adjlucrativeproducing a lot of moneyMaria found a lucrative job at a software company.Maria found a lucrative job at a software company.
giveaway/ˈɡɪvəˌweɪ/ ngiveawaysomething given free to attract customersThe shop gave away a free pen as a giveaway.The shop gave away a free pen as a giveaway.
refinery/rɪˈfaɪnɚi/ nrefinerya factory that cleans and prepares raw materialsThe oil from the refinery is sent to petrol stations.The oil from the refinery is sent to petrol stations.
prosper/ˈprɑspɚ/ vto prosperto be successful and do wellSmall shops can prosper if they serve their neighbors well.Small shops can prosper if they serve their neighbors well.
reinforcement/ˌriɪnˈfɔrsmənt/ nreinforcementextra support to make something strongerThe old bridge needs reinforcement before more trucks use it.The old bridge needs reinforcement before more trucks use it.
modernization/ˌmɑdɚnəˈzeɪʃən/ nmodernizationmaking something up to dateThe modernization of the factory took two years.The modernization of the factory took two years.
pallet/ˈpælət/ npalleta flat wooden platform for moving goodsWorkers loaded the boxes onto a wooden pallet.Workers loaded the boxes onto a wooden pallet.
stockpile/ˈstɑkˌpaɪl/ nstockpilea large store of suppliesThe shop has a stockpile of winter coats.The shop has a stockpile of winter coats.
mogul/ˈmoʊɡəl/ nmogula very rich and powerful business personThe media mogul owns several television channels.The media mogul owns several television channels.
modernize/ˈmɑdɚˌnaɪz/ vto modernizeto make up to dateThe company will modernize its old factory.The company will modernize its old factory.
ruinous/ˈruənəs/ adjruinouscausing serious damage or loss of moneyThe ruinous cost of repairs nearly destroyed the small business.The ruinous cost of repairs nearly destroyed the small business.
downsize/ˈdaʊnˌsaɪz/ vto downsizeto make a business smaller to save moneyThe company had to downsize and close two of its offices.The company had to downsize and close two of its offices.
salesmanship/ˈseɪlzmənˌʃɪp/ nsalesmanshipthe skill of persuading people to buyHis salesmanship was so good that he sold ten cars in a day.His salesmanship was so good that he sold ten cars in a day.
industrialize/ˌɪnˈdʌstriəˌlaɪz/ vto industrializeto develop factories and industryMany countries began to industrialize during the nineteenth century.Many countries began to industrialize during the nineteenth century.
mechanize/ˈmɛkəˌnaɪz/ vto mechanizeto use machines to do workFarmers began to mechanize their work with new machines.Farmers began to mechanize their work with new machines.
glocal adjglocalcombining global and local ideasThe brand uses a glocal strategy: a global product adapted to local tastes.The brand uses a glocal strategy: a global product adapted to local tastes.