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B2 Unit 85: Business & economy 4

18 B2 words: publicity, entrepreneur, manufacture, incentive, merger, investor… Learn them in 4 steps, then review them every day.

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Word list

WordMeaningExample
publicity/pəˈblɪsəti/ npublicitypublic attention given to a person or eventThe festival got great publicity in the local newspapers.The festival got great publicity in the local newspapers.
entrepreneur/ˌɑntrəprəˈnɝ/ nentrepreneura person who starts new businessesThe young entrepreneur started her own company at the age of twenty.The young entrepreneur started her own company at the age of twenty.
manufacture/ˌmænjəˈfæktʃɚ/ n/vmanufactureto make goods in large numbersThey manufacture furniture in a small factory near the river.They manufacture furniture in a small factory near the river.
incentive/ˌɪnˈsɛntɪv/ nincentivesomething that encourages you to actTax cuts are an incentive for firms to hire more people.Tax cuts are an incentive for firms to hire more people.
merger/ˈmɝdʒɚ/ nmergerthe joining of two companies into oneThe merger of the two banks created a huge company.The merger of the two banks created a huge company.
investor/ˌɪnˈvɛstɚ/ ninvestora person who puts money in a businessAn investor put a million euros into the new company.An investor put a million euros into the new company.
merchandise/ˈmɝtʃənˌdaɪz/ nmerchandisegoods that are bought and soldThe shop sells football merchandise like shirts and scarves.The shop sells football merchandise like shirts and scarves.
catalog/ˈkætəlɔɡ/ ncataloga book or list of goods to buyOrder the shoes from the online catalog.Order the shoes from the online catalog.
offshore/ˈɔfˈʃɔr/ adjoffshorelocated abroad or out at seaMany companies keep their money in an offshore bank.Many companies keep their money in an offshore bank.
recession/rɪˈsɛʃən/ nrecessionwhen the economy gets worse for a timeThe recession caused many shops to close.The recession caused many shops to close.
supplier/səˈplaɪɚ/ nsuppliera company that provides goods to othersThe supplier delivers fresh vegetables to the restaurant every morning.The supplier delivers fresh vegetables to the restaurant every morning.
trader/ˈtreɪdɚ/ ntradera person who buys and sells goodsThe trader buys vegetables at the market and sells them in the city.The trader buys vegetables at the market and sells them in the city.
retailer/ˈriˌteɪlɚ/ nretailera person or company selling goods to the publicThe online retailer sells shoes, bags and other clothes.The online retailer sells shoes, bags and other clothes.
bankrupt/ˈbæŋkrəpt/ vto bankruptto make someone unable to pay their debtsThe company could bankrupt its owners if sales keep falling.The company could bankrupt its owners if sales keep falling.
patron/ˈpeɪtrən/ npatrona regular customer of a shop or restaurantThe restaurant thanked every patron for coming during the sale.The restaurant thanked every patron for coming during the sale.
delegate/ˈdɛləˌɡeɪt/ ndelegatea person chosen to represent a groupEach country sent a delegate to the conference.Each country sent a delegate to the conference.
distributor/dɪˈstrɪbjətɚ/ ndistributora company that supplies goods to shopsThe distributor delivers fresh fruit to shops across the region.The distributor delivers fresh fruit to shops across the region.
endorse/ɛnˈdɔrs/ vto endorseto publicly say you support somethingThe famous chef will endorse our new line of kitchen knives.The famous chef will endorse our new line of kitchen knives.